As a mark of products and technologies that have been certified as Kawasaki Monodukuri Brand items, this logo mark consists of wings formed from a stylized version of the Chinese character for kawa (river) in Kawasaki. Representing intelligence and technology, these wings are shown taking everlasting global flight. The blue color symbolizes eternity, excellence, and profound intelligence, while the orange color embodies the enthusiasm, dynamic vigor, and passion that are inherently found in technology.
The Kawasaki Monodukuri Brand Program identifies products and technologies manufactured by small to medium-sized enterprises in Kawasaki that are certified by the Kawasaki Monodukuri Brand Promotion Council as products and technologies that are superior in terms of originality, innovativeness, quality-control measures, sales performance, future potential, and contribution to society.
As of the fifteenth year of this program since certification activities began, ninety-two products and technologies have been certified to date from industrial products and processing technologies that provide a direct boost to manufacturing to consumer products that harness unique designs and ideas.
The Kawasaki Monodukuri Brand Promotion Council was established primarily by the city of Kawasaki and the Kawasaki Chamber of Commerce and Industry in order to communicate the superiority of products and technologies offered by small to medium-sized enterprises within the city and their exceptional potential to interested parties both inside and outside the city and thereby contribute to the competitiveness of the manufacturing sector in Kawasaki.
Led by the of the Kawasaki Chamber of Commerce and Industry as the Chairperson of this council and the mayor of Kawasaki City a sits special adviser, the council has brought together local and nonlocal public-sector support organizations, private-sector support organizations, financial institutions, trade associations, experienced scholars, well-informed persons, and experts to carry out its activities, such as the cultivation of sales channels for certified products and technologies through a brand-certification program, public relations and media outlets, and participation in exhibitions.
Goro Kusakabe, Chairperson
(Chairman, Kawasaki Chamber of Commerce and Industry)
Kawasaki Monodukuri Brand Promotion Council
In collaboration with the municipal administration of the city of Kawasaki, the Kawasaki Chamber of Commerce and Industry has promoted the Kawasaki Monodukuri Brand Certification Program in order to encourage the development and growth of small to medium-sized manufacturing enterprises and venture companies. This year marks the fifteenth year of this program.
We certify superior industrial products and technologies offered by small to medium-sized local enterprises and provide those enterprises with support by sharing information on the manufacturing prowess of this city with interested parties both in Japan and overseas.
No matter how much the economic environment changes, manufacturing according to the wants and needs of customers is a basic approach. Massive success can be obtained by combining seemingly unrelated elements or even a single idea. I believe that it is important to boldly take on challenges and create with new ideas made possible by learning from the past.
Each year, applications from companies representing a wide range of fields are received for the Kawasaki Monodukuri Brand Certification Program. I am constantly amazed by the power of manufacturing generated time after time right here in Kawasaki. Some companies have been active in the environmental field and others have otherwise engaged in operations overseas. I truly look forward to seeing companies handling goods and services for export to global markets emerge in the years to come.
Kawasaki is an attractive international industrial city blessed by access to land, sea, and air transportation.
New industrial sectors and products have been conceived here and sustainable growth through innovation has long been a hallmark of this city.
Small to medium-sized enterprises are a source of urban vigor and hold the key to the revitalization of the local economy. As we continue to support the development and growth of exceptional small to medium-sized enterprises based in the city, the Kawasaki Chamber of Commerce and Industry welcomes the appearance of any key industry that could help induce the economic revitalization of communities and of Japan itself.
Norihiko Fukuda, Special Adviser
(Mayor of Kawasaki City)
Kawasaki Monodukuri Brand Promotion Council
Many small to medium-sized enterprises offering superior products and technologies are based in Kawasaki, a city that became what it is today as the industrial engine of Japan.
The Kawasaki Monodukuri Brand Certification Program is a program that certifies products and technologies conceived by small to medium-sized enterprises in Kawasaki that are exceptional in order to provide support for the cultivation and expansion of sales channels for such products and technologies and to promote Kawasaki as a potent industrial city to others across Japan and overseas.
Products and technologies certified to date include advanced industrial products and processing technologies that serve to bolster manufacturing and products that contribute to the safety and security of citizens as they live amid the looming issues posed by an aging society and rising awareness of environmental and disaster-prevention issues. A broad range of fields are represented by these products and technologies.
These certified products and technologies harness the manufacturing strengths that are uniquely associated with small to medium-sized enterprises and that enable the underlying needs and issues affecting society to be accurately discerned and flexibly resolved.
We expect to see brand-certified product sand technologies as the crown jewels of the industrial city of Kawasaki in order to contribute to the well-being of people around the world. By collaborating with concerned organizations, we will continue to promote the Kawasaki Monodukuri Brand Certification Program and involve ourselves in the revitalization of industry in Kawasaki.
Innovation City, where cutting-edge industries and high-quality fundamental technologies converge
|Overview of Kawasaki City|
|Area:||144.35 km2 (as of March 8, 2012)|
|Population:||1,461,909 (as of January 1, 2015)|
|Number of households:||687,960 (as of January 1, 2015)|
<Comparison with major cities>
Census of Manufacturers(2014)
Business establishments with four employees or more
|Percentage of employees in academic and development research organizations|
|Number of employees in academic and development research organizations ÷ total number of employees in all industries x 100|
|9||Special wards of Tokyo||0.36|
(1 million yen)
|Manufactured goods shipment value per employee|
|Manufactured goods shipment value ÷ number of employees|
|19||Special wards Tokyo||21.3|
3F, Kawasaki Frontier Bldg., 11-2, Ekimaehoncho, Kawasaki-ku, Kawasaki, Kanagawa 210-0007
10F, Kawasaki Frontier Bldg., 11-2, Ekimaehoncho, Kawasaki-ku, Kawasaki Kanagawa 210-0007
The Kawasaki Monodukuri Brand Promotion Council comprises a chairman (chairman of the Kawasaki Chamber of Commerce and Industry and special advisor to the mayor of Kawasaki City) and other members, including the chief of the Economy and Labor Bureau of Kawasaki City, chairman of the Kawasaki Industry Promotion Foundation, public and private supporters, financial institutions, and trade associations, as well as persons with relevant knowledge and experience and experts.